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EP 27 - Getting Your Brand Into Retail 101
Adspend with Ash Melwani and Rabah Rahil
Getting on the Grocery List
Ashley: How do you stand out on shelf and how retail and D to C work together, including Amazon too. Elijah: The most effective way to do it in my opinion is what my team and I call getting on the grocery list. That's where we start to see retail velocity actually change retail. Ashley: There's a reason that they live in retail and run a ton of upper funnel for any kind of product or service.
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