#307: How You Build Trust With Your Brand Storytelling
Business of Story
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Spice Boys, Stay in Your Lane, This Is Ours
Pensey's, a spice company in the midwestern U.S., has been under fire for its political leanings. Owner Bill pensey took to facebook after last year's presidential election and said his business had no place in politics. Pensey: "We're in the business of food and cooking, and we believe that cooking is an act of love" After he made similar posts on social media, sales went up 50% each time they were published. Margo says businesses should be more open about their views when it comes to politics.
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