[Best of 2022] Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads
Perpetual Traffic
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The New Paradigm Needs to Be Community Building
Ralph: There is a way to create an audience from your Instagram, people who meet any of the criteria. He says if you can isolate who in the community is actually going to buy from you, and then pay to build that community up with relevant folks it's much more viable. Ralph: I'd almost rather have, not rather, but it's interesting because he feels like the new paradigm needs to be community building. It's how can you show relevant content at the right time to the people that are already engaged with you?
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