2min chapter

Winning the Challenger Sale cover image

#62 Secrets to Unlocking Sales & Marketing Alignment

Winning the Challenger Sale

CHAPTER

Introduction

Andy Harris: We've been talking this month about sales and marketing symbiosis. He says if anyone has figured out how to hack that alignment, it's him. Our guest today is a well-known expert on this topic. And as he describes it, one of the most often discussed issues in B2B businesses today is around the imperative for sales and marketing alignment.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode