The Importance of Cultural Architecture

Damien Jockmann and Marcellino Sanve answer your questions on the High Performance podcast. Do you think experience is a vital ingredient of a cultural architect? Or can these players fulfill that role by simply having the right attitude and habits? The short answer is that cultural architects emerge via one of two criteria, social or technical. So, I don't think it's a matter of time. I think it's technical ability or social charisma. And take a look at what Ollie said, actually, in episode one about Marcus Rashford. He said, to see Marcus taking that penalty, having never taken a penalty for the first team before in a huge Champions League game. That