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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
Business of Apps Podcast
How to Approach Journalists Who Cover Technology Apps
You may not realize when you read any publication, your favorite magazine or newspaper. Each of them they have so-called beat, meaning they cover specific topic. So if a journalist is regularly writing about consumer tech companies, there's a good chance that they won't write about you as long as you pitch in the right way and find an interesting angle. If nobody's pitching her on him, probably that's a very great rare case. I think they've been bombarded pretty heavily by pitches. Sometimes it should go to the app store, check what's great for this week. And this is the next step to cover.
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