
#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
Business of Apps Podcast
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How to Approach Journalists Who Cover Technology Apps
You may not realize when you read any publication, your favorite magazine or newspaper. Each of them they have so-called beat, meaning they cover specific topic. So if a journalist is regularly writing about consumer tech companies, there's a good chance that they won't write about you as long as you pitch in the right way and find an interesting angle. If nobody's pitching her on him, probably that's a very great rare case. I think they've been bombarded pretty heavily by pitches. Sometimes it should go to the app store, check what's great for this week. And this is the next step to cover.
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