19min chapter

Hidden Brain cover image

You 2.0: How To Say No

Hidden Brain

CHAPTER

The Struggle to Say No

This chapter explores the complex interplay between reputation and the difficulty of declining requests, particularly in social and professional settings. It highlights the societal pressures, especially on women, that lead to the tendency to say yes, often at the expense of personal boundaries and satisfaction. Through studies and anecdotes, the chapter reveals how emotional forecasting can mislead individuals about the consequences of their decisions, ultimately advocating for the empowerment found in assertively saying no.

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