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New Media: Podcasts, Politics & the Collapse of Trust

The Ben & Marc Show

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From Obscurity to Mainstream: The Rise of Combat Sports

This chapter explores the transformation of a combat sport from a niche activity to a widely accepted phenomenon, emphasizing the role of social media in overcoming challenges posed by traditional media and authority figures. It parallels the historical journey of the NBA, illustrating how both leagues adapted their strategies in response to media dynamics and changing viewer interests.

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