#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
How to Curate Content to Make Life Easier for Buyers
A lot of this particularly in the world in which we find ourselves now is pretty content driven other other ways in which you can approach kind of removing that friction making people's lives easier I mean it sounds like it's basically you know really understand the persona understand their challenges understand that their internal sales process. a couple of times already and I guess they're kind of like a it's almost like you've sold to them at that point They're kind of the internal champion and then it's about making their life easier in a kind of an ongoing way but beyond kind of content what are the things have you experimented with or come across before?
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