CNN.com's John Sutter is the founder and editor-in-chief of iReporter, a digital marketing agency based in New York City. He says he wanted to create an incentive for people to share his company's newsletter with other marketers. The brainy battles issue will go out next week; they're going to do one a month from now on. "I love people doing more interesting things inside of newsletters rather than just like sending out a boring article"
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.
Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.
In this episode, Louis & Katelyn discuss…
- How she leverages social media to grow & promote her newsletter
- How Katelyn created gamification inside her newsletter
- The lessons Katelyn learned from selling newsletter sponsorships
- Her #1 piece of monetization advice for new newsletter operators
Other Links Mentioned
Katelyn on Twitter
Louis on Twitter