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Brainy Battles: How to Make Your Newsletter More Interesting
CNN.com's John Sutter is the founder and editor-in-chief of iReporter, a digital marketing agency based in New York City. He says he wanted to create an incentive for people to share his company's newsletter with other marketers. The brainy battles issue will go out next week; they're going to do one a month from now on. "I love people doing more interesting things inside of newsletters rather than just like sending out a boring article"
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