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Will Ahmed on Building WHOOP, The Future of Wearables, and What it Takes to Lead
WHOOP Podcast
What Are the Inflection Points of Subscription Marketing?
Frane: As a subscription, there's no notion of buying hardware. We started with you could just buy a six month membership for a hundred and 80 dollars. And that in itself became a huge inflection because then you had people who could go to the web. Frane: Once you've got a really good funnel and have a certain percentage of people you know are going to check out and buy it, marketing becomes really fun.
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