You Need Blind Faith, but No False Hope

The letter says, when you invent, you come up with new ideas that people will reject because they haven't been done before. But it's also important to step back and make sure you have a viable plan that will resonate with customers and avoid false hope. And then he also says, brace yourself for failure. Nobody likes this part, but it comes with the territory. Long term thinking is the most critical thing if you want any kind of career. I've been saying this a lot lately to people. If you think that one book is enough, then that's not an author career. It's always day one for all of us.