In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.
They cover:
- How content should meet the intent of the searcher
- Distribution to get in front of the right people if inbound isn’t an option
- Re-optimizing content when it falls out of the SERPs
- How Zapier thinks about measuring content
- How content influences behaviors later in the funnel
- And other content rants from Dave and Janine that you don't want to miss
Send guest pitches and ideas to hi@exitfive.com
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