CM 198: Eric Johnson on the Science of Decision-Making
Curious Minds at Work
How Does Endorsement Affect Choice Architecture?
Endorsement says, who's setting the tofall anddo i think they have my best interest in mine? People assemble their preferences differently because of how they're endowed. In psychology, there's a very famous result called the endowment effect. And defaults are very much like that. They change the way you think about the options. We've covered two of what i think of the three es of how faults work. The third thing is actually going to be related to some of the things of assembled preference we've talked about. It's more complicated, but really important to understand why these things work.
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