
How to Succeed by Quitting (2022)
The Next Big Idea
00:00
The Power of Quitting
Annie Duke is a behavioral scientist who studies the power of quitting. In her new book, Quit, she asks why don't we celebrate Quitters? We are cognitively biased to want to gut things out, but making smart decisions about when to quit is what separates those who succeed from those who don't.
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