Annie Duke is a behavioral scientist who studies the power of quitting. In her new book, Quit, she asks why don't we celebrate Quitters? We are cognitively biased to want to gut things out, but making smart decisions about when to quit is what separates those who succeed from those who don't.
In “Quit: The Power of Knowing When to Walk Away,” cognitive scientist turned professional poker player turned bestselling author Annie Duke says mastering the art of quitting is the key to making smart decisions.
(This episode originally aired in October 2022.)
Host: Rufus Griscom
Guest: Annie Duke
Executive Producer: Caleb Bissinger
• Want to check out the video e-course Annie made for “Quit”? Download The Next Big Idea app!