The Sky Box Is Great, but It's All About the Rights That You've Got

Sky basically invented or poly pioneered d v s. Buy american t v shows. You know, i try nto outbid the lineabod terrestrial bald casters and do that. And so you can to here is this sort of asset they were sitting there that you can use to create this new business exploiting this new channel. Sky kind of does have the network effect, because it's not worth as much to anybody else as it is to them.