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Everything You (probably) Don't Know About Marketing & Business | Chris Do | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

How to Negotiate Outside of the Straight ROI Calculation

In a situation like this, let's just say I flew to a number by you that you're like, oh, that's not going to work. Then I can say, why don't we set up a revenue model that works for you? Whereas when you achieve certain goals and hit those benchmarks, you release a certain amount of funds because now you have confidence it's working. But then that also means that the potential I get is going to be a little bit higher than if you just paid me a flat fee up front where you take all the risk. And I think those opportunities for creative people to negotiate outside of the straight ROI calculation is huge.

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