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#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging

Outthinkers

CHAPTER

The Dynamics of Culture and Identity

This chapter explores the definition and significance of culture from a sociological perspective, tracing its origins and impact on identity and collective behavior. It delves into how successful brands, particularly Nike, leverage cultural narratives to connect with consumers beyond traditional marketing tactics. Additionally, the discussion highlights the role of internal organizational culture in shaping identity and belonging among members, illustrating the complexities of individual identities influenced by varying cultural contexts.

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