Do you have what it takes to be a Fractional CMO? In this episode, Casey Stanton goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline you should look into a little deeper.
Takeaways:
- You should have experience in marketing, whether you’ve been in an agency or you’ve been helping a single company grow. While there’s no time requirement, you should have a deep understanding of how marketing impacts a business.
- You need to understand what marketing tools and tactics are available, but you don’t need to have specific expertise in any one discipline.
- Fractional CMOs need to be able to identify the biggest problem and then solve it. Rarely is the solution to those big problems having you do the work. Often, the solution is hiring someone or delegating a project effectively
- You have to enjoy seeing other people succeed! You need to experience the pleasure that comes from delighting in other people’s well-being. Fractional CMOs need to build up their teams and help them grow and succeed.
- One hard skill that you need is a solid understanding of copywriting. What matters in copywriting is that you can understand the problem the prospect has, what level of awareness they have of it, and write something pithy and attention-grabbing.
- You should understand media buying and a great way to get started is getting into the ad platforms and getting it right. If you’re hiring someone to do it, you should learn by watching what they are doing.
- Understanding funnel building is crucial for Fractional CMOs. There are lots of different offers that work in different markets and you should understand how they work and the psychology behind them.
Quote of the Show:
- “Our fractional CMOs can't be experts at every permutation of marketing. They have to be the leader and not the doer” - Casey Stanton
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