Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals
Creator Lab - interviews with entrepreneurs and startup founders
What's Going On?
The game was a huge hit in 2012. Butterfield says the company had been doing word of mouth and PR marketing prior to this. They're acquiring customers about six to seven percent week over week, which is amazing. The next day he emails his co-founders and investors: "I woke up this morning with a dead certainty that glitch was over"
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
