The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Marketing Goals and Team Alignment

This chapter explores the challenges of setting unified goals within marketing teams, emphasizing the potential for conflict due to differing priorities. It highlights the need for clarity in objectives and alignment across teams to effectively establish market leadership and achieve strategic goals.

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