2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The CRM Moneyball Moment

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Unlocking Potential: The Moneyball Approach to CRM

This chapter explores the Oakland Athletics’ controversial move to Las Vegas, reflecting on the emotional toll it takes on local fans. It connects this situation to the concept of 'Moneyball', advocating for a data-driven approach in CRM systems to identify hidden performance wins beyond traditional metrics.

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