How to Win podcast with Peep Laja cover image

Cultivating a growth practice with Mural's Lauren Schuman

How to Win podcast with Peep Laja

CHAPTER

How to Find the Right Problem to Solve

At Mural, we've seen explosive growth since 2020 when the world just all of a sudden tried to figure out how to collaborate in a remote environment. This meant that users and businesses of all shapes and sizes, they just flocked to Mural to solve an immediate pain point. With that much inbound demand, the company didn't even really need to sell. It was just like literally taking orders at the time. But now we're transitioning into the leveling out of pandemic demand, the shift of the macro economic wins. And now it's becoming more important than ever that we'd be really clear about whose problems we're trying to solve ... who are we building for? So making

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