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463: Memberships vs. Online Courses: Which Business Model is Right for You?
The Side Hustle Show
Is It a Recurring Revenue Model or a Lifetime Access Model?
Piano in 21 days is a subscription service that charges for lifetime access to lessons. Founder Jacques says he prefers the recurring revenue model because it gives him more peace of mind about how much people will pay up front. The first month they switched from selling course bundles to membership, their business made more money than ever before.
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