How The Euros Are Divided For TV
The Rest Is Entertainment
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The Significance of Free-to-Air National Sporting Events and Advertising Value
This chapter explores the extensive reach of a non-paywalled national sporting event, stressing its advertising value and comparing it to major entertainment events. The discussion also evaluates the economic effects on ITV from England's and Scotland's performance in the tournament, contrasting it with other impactful events on national economies.
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