23min chapter

80,000 Hours Podcast cover image

#189 – Rachel Glennerster on how “market shaping” could help solve climate change, pandemics, and other global problems

80,000 Hours Podcast

CHAPTER

The Power of Pull Mechanisms in Market Shaping

This chapter explores how pull mechanisms drive market innovation, focusing on examples like pull funding to bridge the gap between costly developments and consumer needs. It discusses the success of market shaping through pull mechanisms, exemplified by the accelerated distribution of the pneumococcal vaccine. The significance of market shaping in incentivizing firms to invest in societal challenges like pandemics is emphasized.

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