4min chapter

Product Agility cover image

Is Bureaucracy Killing Your Innovation? (With Rani Al Hajji, Ex Colgate)

Product Agility

CHAPTER

Challenges in Understanding End Customers and Innovation Impact

This chapter explores the difficulties organizations encounter in identifying their actual end customers and the ramifications for innovation. It emphasizes the importance of clear vision and communication in aligning efforts to better serve consumers, while highlighting the risks of focusing on intermediate stakeholders.

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