Business Processes Simplified Podcast cover image

The 60-Minute Decision Tree System with Nik Thakorlal

Business Processes Simplified Podcast

CHAPTER

The Power of Decision Trees

We did a decision tre for a client of ours that was a dentist. The immediate call to action was you should contact the surgery straightway and book in. We wanted it really easy for them to kind of just feel like it was just a way to lead them to the most relevant place on the web side. That is a very good use of a decision because it allows you to learn enough about your leads and customers, or leads and prospects, to discriminate. It's an extremely powerful process, and one that, like i said, that we use as well. If people want to find out more, i'm going to make sure in the foot or under here, will put some links

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