My First Impressions of Walt Disney

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As a child growing up on Long Island, Bob's first impressions of Walt Disney himself revealed just how much the founder thought of his company. Even in the 1950s, Walt Disney was creating more than just a trademark set of Mouse ears. There were feature films like Cinderella that weekly TV show known as the Mickey Mouse Club and Disneyland. Every new manifestation of Walt's dream was meant to build love for the brand, not just capitalize on it.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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