238 (Sell) Asking The Right Questions on Cold Calls (Josh Braun, Braun Training)
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Cold Call Conversations
This chapter focuses on the art of cold calling in sales, emphasizing the power of effective questioning to uncover a prospect's needs and objections. Through personal anecdotes and practical tips, the discussion highlights strategies for engaging potential clients by addressing their current solutions and revealing knowledge gaps. The chapter illustrates how understanding a prospect's experience can foster meaningful dialogue and lead to better sales outcomes.
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