The Innovators Dilemma

DLC is whale bait. Yes. But it does nothing to expand the audience because the audience is still limited by the $60 initial purchase. I don't think DLC is as disruptive. It's just that they went after the one part, which is like, let's capture the whales and you actually could have had way more whales. And Farmville was a massive success in the West. But the video game business, as they often do with casual gaming, looks at the casual business as being somehow a different business. They just don't even see it as being the same video game business. So many innovative and interesting things come out of the casual business, but that the core business ends