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Are You Creating a Win-Win Framework?
Mark Cover: The best thing that you want to create are those win-win moments, isn't it? You want to create a win-win situation because otherwise, one person is always going to be less successful or maybe more negatively impacted. In solving for that win-win moment, you've got to consider those two factors that you've just mentioned. It's courage as well as consideration. And like you say, give it as a gift. If you can enrich your existing customer relationships by proposing something that maybe they haven't considered.
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