3min chapter

The Next Big Idea cover image

LOONSHOTS: The Science of Generating Crazy Ideas (Safi Bahcall & Daniel Pink)

The Next Big Idea

CHAPTER

The Key Metaphor of Organizational Behavior

In his new book, David Frum argues that organizations don't do enough to foster those sot. He says the key metaphor is a glass of water and how it changes as you warm or cool it. People will suddenly transform from embracing wild new ideas to rigidly rejecting them - but why? It has nothing to do with the individual just like no individual molecule is sayng "let me run around"

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