Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Importance of Empowering Leaders to Tell Better Stories
I think that teaching leaders to tell better stories is a great way to do this. And the work you do should empower people to go out there and ask those questions. I get that we can argue about how to solve the problem but first let's acknowledge that we have a problem. You better be able to go to New Orleans and look people in the eye and say your house is gone and it's gone because of something we did. We shouldn't leave it in the disastrous state that we're going to be.
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