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The Profitable Path: Unleashing Business Brilliance with Marcus Lemonis

Business Lunch

00:00

The Importance of Pro Forma Accounting in M&A

"Don't make promises to people when you're giving them a lot of money that you don't really want to fulfill," he says. "Even if your intentions are good, it's not true." He stops using pro forma accounting in any acquisition. 'The way that they treated their customers is inconsistent with how you're going to treat the customers'

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