#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Bring Teams Together in a Digital World
I feel like particularly in much more enterprise spaces, it's often kind of sales first and marketing, maybe playing more of a supporting role rather than vice versa. Do you think that things are shifting further in that direction towards marketing leading the growth? I think it depends really on the business. We definitely, we could never be without the territory managers because we can show many examples from the marketing perspective. So in the end, yeah, sales is really key for our company.
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