On this episode of the podcast, Brett and Casey Ruff's discuss Brett's story from putting his Ulcerative Colitis in remission to starting the Meat Mafia and launching Noble Origins. If you haven't heard Brett's full story, he lays it all out in this conversation, enjoy!
This was from Brett's appearance on Casey Ruff's podcast The Boundless Body Podcast. For more on Casey, check out his site for his personal training here called The Boundless Body.
Intro:
The hosts introduce guest Brett Ender, co-founder of the popular Meat Mafia podcast and new supplement company Noble Origins. They provide background on Brett's journey from being an athlete struggling with autoimmune disease to finding health through a carnivore diet.
Brett's Healing Journey:
Brett shares how ulcerative colitis derailed his college athletic career. Despite medications, he still experienced flare ups. In 2019 he tried the carnivore diet on the advice of Dr. Paul Saladino's appearance on the Joe Rogan podcast. Eating fatty cuts of meat dramatically improved his symptoms and inflammation. Brett eventually stopped all medications under doctor supervision, realizing food can be powerful medicine.
Starting Meat Mafia:
After college, Brett reconnected with his old baseball teammate Harry. They shared interests in fitness, nutrition, and carnivore. Training for an Ironman triathlon cemented their bond. This inspired them to start the Meat Mafia brand on Twitter in 2021, writing educational threads on the food system. They built an audience of 130k followers. In March 2022, they launched their podcast which now has over 200 episodes.
Food System Revelations:
Brett explains his learnings about the corporatization of food. A few big companies control most brands, using cheap processed ingredients to maximize profits. Government subsidies exacerbate this issue. It has come at the expense of small farmers and makes consumers disconnected from their food. Brett recommends seeking out local ranchers and building personal relationships.
Visiting Regenerative Ranches:
Brett describes visiting regenerative farms and seeing farmers' passion and care. The symbiosis between the animals and land was eye-opening. Local community-supported ranches provide nutrient-dense foods and value beyond just food. Brett encourages listeners to visit local ranches and see the effort behind quality regenerative products.
Introducing Noble Origins:
Brett introduces his new company, Noble Origins, created alongside Meat Mafia co-founder Harry and friend Colin Stuckert. They wanted to produce a physical product representing their nutrition philosophy. Noble Origins makes powders containing beef organs and collagenous animal parts like bone and blood. This provides nutritional density lacking in muscle meat alone. The powders aim to conveniently deliver benefits of nose-to-tail carnivore eating.
Building the Brand:
Brett discusses their modern, mainstream branding for Noble, unlike many primal/rustic brands in the space. This attracts a wider audience beyond just hardcore carnivores. They want to keep the product line simple, focusing on creating the most nutrient-dense powders possible. The positive feedback at KetoCon was rewarding. While building a successful business, their mission is spreading regenerative nutrition.
Corporate vs. Entrepreneurship:
The hosts ask Brett about transitioning from corporate life to entrepreneurship. Brett weighs the trade-offs. He advises assessing your risk appetite and timeline for generating income. Finding a meaningful mission is key to overcoming uncertainty. While difficult, for Brett the fulfillment of pursuing his passion outweighs corporate comforts. He encourages those feeling an entrepreneurial “itch” to take the leap.
Connect with Meat Mafia:
Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein
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