How to Use Engaging Headlines in Your Ad Copy

You really still want to be clear on who your ideal customer base is, and if there's a way to target them on face buck. And one of the things that a lot of people don't consider as well is to use engaging headlines, but also have a to action within the ad copy. Sometimes you do have to be careful with certain words you're using in the ad copy, because facebook doesn't like those click bady things. But if you compose something in a way where you're going to make somebody think and make somebody want to start a dialogue about a given topic, that's really where you can get, you know, a golden ad for you.