3min chapter

How I Learned to Love Shrimp cover image

Silvano Lieger on a nationwide ballot initiative to end factory farming

How I Learned to Love Shrimp

CHAPTER

The Downside of Campaigning in a Direct Democracy

Swiss campaign to end factory farms won the vote by a wide margin. The initiative focused on animal welfare rather than environmental impact. Campaigners found that farmers were still seen as most trustworthy people in debate. They also discovered that ecological arguments were far, far, far less relevant than animal welfare ones.

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