Silvano Lieger on a nationwide ballot initiative to end factory farming
How I Learned to Love Shrimp
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The Downside of Campaigning in a Direct Democracy
Swiss campaign to end factory farms won the vote by a wide margin. The initiative focused on animal welfare rather than environmental impact. Campaigners found that farmers were still seen as most trustworthy people in debate. They also discovered that ecological arguments were far, far, far less relevant than animal welfare ones.
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