S18E3 - Partnering up
unbillable hours - a podcast about better professional services marketing
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Is It the Partner or the Client?
I like the clarity there because I can remember when I was still working at a big firm which shall remain unnamed, you sometimes have these discussions as the consulting practice. We had this discussions where we were like, okay, who's leading the joint story? Do you know what I mean? It was not as clear as it seems to be in your case, which I'm guessing is very helpful for everything that falls. Yeah, I guess more people don't adopt it.
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