Dave Gerhardt is the Founder of Exit Five and a marketing leader known for helping scale some of the fastest-growing B2B SaaS companies. With a background that includes key roles at Drift and Privy.
In this episode, Dave shares his insights on building a powerful personal brand as a founder, the importance of differentiation in a crowded SaaS market, and why consistency and quality in content creation are essential. He also talks about leveraging audience feedback, the role of storytelling in marketing, and how to build a strong online presence and community that amplifies your brand message.
We get into:
- The Evolution of Founder Branding
- Differentiation in a Competitive Landscape
- Building a Personal Brand as a Founder
- Consistency and Quality in Content Creation
- Finding Your Niche and Standing Out
- Innovative Marketing Strategies for Founders
- Storytelling and Copywriting as Key Marketing Skills
Perfect for: Founders, marketers, and B2B SaaS leaders who actually want to move the needle and aren’t afraid to do things differently.
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Dave:
Dave's LinkedIn: https://www.linkedin.com/in/davegerhardt/
Exit Five: https://www.exitfive.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters:
00:00 The Evolution of Founder Branding
02:46 Differentiation in a Competitive Landscape
05:57 Building a Personal Brand as a Founder
08:50 The Importance of Consistency and Content Quality
11:50 Finding Your Niche and Standing Out
15:10 Leveraging Feedback and Signals for Growth
17:51 Creating a Unique Value Proposition
21:06 The Role of Community in Brand Building
28:51 Innovative Marketing Strategies for Founders
32:34 The Importance of Differentiation in SaaS
35:50 Iterative Learning and Customer Feedback
38:48 The Art of Storytelling in Marketing
44:48 Building an Online Presence and Community
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