The NFL Live Highlights on YouTube

Wirjurek: The NFL would need to roughly do 4.5 million subscriptions to pay for this new Sunday ticket product, which would be more than double the peak of direct TV. It's a bit more complex when you think about where it's taking airtime from in terms of that direct TV impact. But they've got the money to spend here and take a punt, and it could have a huge upside if they get it right.