Reconnecting Roots: Italy's Heritage Tourism Initiative

This chapter explores Italy's innovative 'Roots Tourism' initiative launched by the Ministry of Foreign Affairs, aimed at reconnecting descendants of Italian immigrants with their heritage. The Italea Program offers personalized travel itineraries and cultural experiences, promoting less crowded regions and addressing sustainability concerns in tourism. The chapter highlights the revival of small villages and the growing interest in genealogy-focused travel, showcasing personal stories and the industry's shift towards authentic destinations.