How Can Creators Best Prepare for the Recent Market Downturn?

During the pandemic, there was pretty much one place to advertise, and it was the internet. Now that we're coming out of the pandemic,. there are many more places for companies to advertise outside of just the internet. So not only are creators potentialy going to get less of a marketing budget, but the actual marketing budget might shrink in an economic downturn. The best piece of advice that we can give, and that i think we're trying to take for ourselves, is to diversify your revenue. Make sure you're diversified. If all your chips are in the advertising bucket, then youa this that could be something that is really impacted.