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409: The Principles of Smart Brevity

Renegade Marketers Unite

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The Power of Smart Brevity in Internal Communication

This chapter explores the critical role of effective internal communication for CMOs, focusing on how concise messaging can enhance company culture and stakeholder engagement. It discusses the balance between brevity and the need for informative content, especially in B2B marketing, while providing strategies for transforming complex information into digestible formats. The conversation also highlights the importance of reinforcing company values and fostering continuous learning to navigate a fast-paced digital landscape.

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