Apple's Marketing Is Different Than Any Other Product We've Seen

Apple is probably marketing towards people who will be able to buy this Now and understand it now. The way they're marketing it is different than any other product we've seen. They didn't market as a VR headset they marketed as something almost to aspire to. I think that's why I was surprised the most because on this show over and over again, I kept hearing Apple say 'This is apple at its core' And so I just feel like their idea of AR and VR is misguided and wrong.