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#40: Can a Product Aimed at Classrooms Turn a Profit?

That Will Never Work

CHAPTER

How Do I Get Past the Barriers That Exist in Selling Education?

"We need better marketing, and wead more aggressive sales," he says. "You have to find some way to get over the barriers that exist in selling into education." 'Most teachers don't have 600 dollars to spend on a class room piece,' he adds. "'So you've got to start by saying, how do i get past that? And you'vegot to be creative about it'

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