Switched on Pop cover image

The L.A. guitar shop that reinvented indie folk

Switched on Pop

CHAPTER

Ruben Japetto's Guitar Shop in Los Angeles

Charlie says Ruben's DIY approach is a huge part of the appeal of his guitar shop. Charlie: "When you buy something from old style, it's a one of a kind thing" It has taken five years for Ruben to turn his tinkering into a real business.

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