2min chapter

Switched on Pop cover image

The L.A. guitar shop that reinvented indie folk

Switched on Pop

CHAPTER

Ruben Japetto's Guitar Shop in Los Angeles

Charlie says Ruben's DIY approach is a huge part of the appeal of his guitar shop. Charlie: "When you buy something from old style, it's a one of a kind thing" It has taken five years for Ruben to turn his tinkering into a real business.

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