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13min chapter
Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)
Startups For the Rest of Us
Practical Branding Strategies for Startups
This chapter examines the significance of branding in launching a business without venture capital, underscoring the balance between brand-building and customer acquisition. It emphasizes a practical, experience-driven approach to branding, particularly for SaaS businesses, suggesting that initial focus should be on product development and customer satisfaction. By sharing personal anecdotes, the chapter highlights how brand recognition grows organically through user experience and effective marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode