3min chapter

The Big Story cover image

Just Give Me Transparency, Already - E251

The Big Story

CHAPTER

How to Test Privacy Sandbox Functionality

As of right now only RTB house on the DSP side and OpenX on the SSP side are integrated to run privacy sandbox text testing through pre-bid. But naturally over the course of the next 12 months before the privacy sandbox goes into effect next year there will be more DSPs and SSPs getting integrated here or you can assume so unless they are just all like why would we do any of this. At least that's what you know RAPTIV has said they've been testing this so but I don't necessarily blame publishers for not like jumping on the bandwagon here because it is very early days"

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